What is "Indoor To Outdoor"?
"Indoor to Outdoor" is an online resource that helps people choose household appliances, as well as providing useful information about home improvement, housekeeping, room organization, interior design, usage of household appliances, and more.
Who is behind "Indoor To Outdoor"?
Founder, Chief Editor
I'm Joseph, the founder and Chief Editor of Indoor To Outdoor. In 2014, I launched my online store of kitchen appliances. When talking to customers, I found that many of them are not acutely aware of what product they want to buy - the brand, model, required features, if it can satisfy their needs, etc. To make the choice easier for customers, I started writing reviews of the products in my online store. This reduced the customer service time as searching for products became easier.
After selling the business to my cousin in 2017, I decided to launch this website to help people improve their homes, make housekeeping easier, and choose the best household appliances.
I'm Michael Morris, an Indoor to Outdoor reviewer and writer. I spent my childhood and youth in the Netherlands, where I graduated with a diploma in journalism. I wrote for European news sites and other online resources. In 2016, I got job in an IT company and moved to Dallas. Here I met Joseph and joined the Indoor to Outdoor team as a writer and reviewer. My favorite topics to cover are gadgets, IT technologies, and innovations.
Designer, IT expert
My name is Mark Jankins. I'm an Indoor to Outdoor designer and IT expert. My responsibilities are making the site as easy to use and beautiful as possible, for every visitor to enjoy. Besides designing, I enjoy an active lifestyle: hiking, mountain biking, swimming, and snowboarding in the winter.
Our mission is to provide you with comprehensive information on everything related to choosing household appliances. Besides product reviews, we also plan to cover housekeeping, interior design, furniture, and DIY home repair.
How we review products
At the moment, we publish two types of product reviews: ones based on our personal testing of the product and ones based on deep analysis of customer reviews, market research, and reliable resources for testing results.
We will always strive to personally test reviewed products. You will not find sponsored reviews here. We do not review products in order to get them from the manufacturer.
The main principles that we adhere to:
- Reliability of information
In short, products are reviewed according to the following:
1) We research a product that meets the following criteria:
- need for a product (researching trends, search queries, customer wish lists)
- new products from manufacturers
- popular products trusted in the market
2) After selecting a number of products, we start off by evaluating which of them can better satisfy customer needs on the basis of information from the manufacturer and user reviews. For example, if there is a need for a vacuum cleaner for laminate flooring, we study its features that provide high quality and safe cleaning of laminate flooring.
3) After selecting a certain product for reviewing, we either buy it as regular customers for testing or carry out detailed research (practice shows that the second method takes much more time than the first).
4) Reviewing a product
We focus on the following criteria for most products:
- Ease of use
- Value for money
Value for money is one of the most important evaluation criteria. Expensive new products do not always prove their worth as sometimes additional functions are not always necessary to all buyers. Therefore, it is often more reasonable to buy a cheaper product that will meet the customer’s needs at the same level as a more expensive device.
How we make money
As we said earlier, we get no benefit (neither in money nor products) from manufacturers for reviewing their products. We also do not publish any sponsored content. The only source of income allowing us to develop Indoor to Outdoor are referral payments that we may get when you buy products through our links.. Referral links in no way influence the product price, and they cost you nothing.
The costs of referral commission are borne solely by online stores and marketplaces (e.g. Amazon) and not by end customers.
If you still have any questions, feel free to contact us.
We are the same customers as you are, and we’re always looking to be satisfied with our purchases. We want your purchases to make you happy and fully meet your needs!